I am pleased to announce that the Cannes Lions Touchwall 2009 captured the “Best integration with experiential/activity” award given out by MediaPost’s Digital Out of Home division. This is a satisfying validation of an experience that takes a technology for which very few practical applications exist (touchwalls) and augmented it with an unobtrusive form of authentication via RFID to provide a compelling, personalized informational and social experience for Cannes Lions Festival delegates.
For more details and the other winners, see MediaPost Digital Out-of-Home Awards
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